Marketing My Books: Adventures on TikTok

 

The problem with being an author and/or publisher is always the marketing of the products. Poetry, notoriously, doesn’t sell well. And my Pentridge books, I have always thought, are probably for a niche market anyway. Then, I made some poor decisions about the printing – mainly, an over-optimistic print run instead of going straight to POD and ebooks.

So it was exciting to come across an affordable course in which a poet who markets her work VERY successfully on TikTok teaches other writers how to do likewise. She says that after exploring marketing via social media, she has found that TikTok is the platform which gets the best results.

I have now, a little belatedly, looked up her poetry and found that it is the kind currently very popular, which addresses issues like staying positive (one of her tags is 'mental health') and which doesn’t go in for much in the way of poetic devices. I’m putting it as kindly as possible, because her course itself IS practical and useful. I’m just not sure any more that the kind of poetry I write is going to sell any better on TikTok than anywhere else.

However, a kind friend sourced a tripod for me and had it delivered, and I’ve been practising like mad.  It’s been relatively easy to work out what lighting is best and where to situate the tripod, but OMG, the presentation! When I’m in live performance, I’m still a hit; I get lots of applause and people compliment me on how I ‘own the stage’ – but  on video, so far I sound and look incredibly stilted. Ah yes, it is indeed a different medium. So I haven't posted any of my attempts so far. I'll need to do a lot more experimenting yet.

TikTok itself has been quite a revelation, though. It’s kinda nuts, and much to my surprise I adore it. (Even though there's a lot of stuff I just skip over.) Almost immediately I stumbled across an Aussie comedian called Carl Barron. He’s rude, laconic and REALLY funny, in a distinctively laid-back Aussie way. I’m in love!

Somehow, I have already posted a video which I didn't mean to. I didn’t make it, at least not on purpose. Maybe TikTok gave it to me without being asked, or maybe it was some kind of accident thing in the course of my exploring the place and the buttons. Anyway, it’s my profile pic plus a funny little pop song thing which is a far cry from my kind of music, telling people that if they go away they won’t be here, or something like that. And people keep liking it – people I do know and people I don’t know. Weird! But hey, I’m not knocking it. It’s a pleasant surprise to get any likes and followers, especially with content I haven’t actually created. 

An intriguing review of my chapbook, 'Letters to a Dead Man'

By Beatriz Copello, published in Compulsive Reader

This reviewer chose to read and review my chapbook before looking at Breaking into Pentridge Prison, the memoir which it accompanies. She felt she was best qualified to deal specifically with the poetry – which is fine, as I had wanted the chapbook to be able to stand alone.

In fact the two people I approached for the back cover blurb also experienced it without seeing the memoir until later – though each had known me a long time, and I think had some awareness of my work in Pentridge.  Beatriz, however, was a stranger to me.

How fascinating to me, to see what a complete stranger with no knowledge of the back story would make of the chapbook! She found it, initially, somewhat more mysterious than I had expected or intended – but then, it does, as Tony Page says on the back cover, have 'a deliberate lack of specifics.'

Some of her comments startled me (not necessarily a bad thing); others gratified me. It's always good to be told that one's writing has moved and engaged a reader! 

Click on the link above if you too would like to check out her assessment.

Review of 'Blood from Stone' in Compulsive Reader

I'm thrilled about this wonderful review. I think this book deserves to be considered for its own sake, not only in conjunction with my two books about Pentridge.

Read the review here.